a storyteller, strategist, and collaborator.
My Work
Below are a selection of projects from my coursework during my time at Belmont University. These projects showcase my work in brand strategy, marketing, communications, and publishing, reflecting the skills and creativity I developed throughout my academic journey. Each piece highlights my ability to blend strategic thinking with creative execution, and I’m excited to share them with you.
Writing Samples
Attached are three writing samples showcasing my work. The first two are from a composition course I took in college, highlighting my ability to craft thoughtful, well-structured essays. The third sample reflects the creative marketing copy I wrote during my internship at ABLE, where I focused on developing engaging content for e-commerce and brand promotion.
Fashion Thesis
My thesis project involved spending a year developing a comprehensive business proposal aimed at improving an existing retailer. Through in-depth research and strategic analysis, I identified key opportunities for growth and presented actionable recommendations across areas such as marketing, merchandising, and customer experience, all designed to enhance the brand’s performance and market positioning.
Fashion Marketing
For this marketing project, I was tasked with creating a brand from the ground up, including developing a comprehensive marketing strategy to launch and grow the company. This project involved everything from brand positioning and target audience analysis to crafting promotional campaigns and digital marketing strategies, allowing me to apply my creativity and strategic thinking to a real-world business concept.
Trend Forecasting
For my Trend Forecasting final project, my partner and I spent the semester tracking and analyzing emerging trends using WGSN, a leading trend forecasting platform. This research culminated in a comprehensive trend report, where we identified key fashion shifts and consumer behaviors. We then used these insights to design a small capsule collection, aligning the pieces with the forecasted trends to create a cohesive and forward-thinking line that reflects the future of fashion.
Fashion Technology
This project is from my Fashion Technology course, where I applied extensive knowledge of Adobe Illustrator to create detailed technical designs. It showcases my ability to translate creative concepts into precise, professional-grade fashion visuals, demonstrating both my technical skill and design sensibility.